Is your organization looking for a social platform to launch your social campaign? Are your products or services aiming at young people?
As a marketing channel, Snapchat is first a means of B2C marketing. Since the majority of Snapchat’s most passionate users are young people, those users also fall into one of the most major consumer demographics out there.
If your product or service is geared toward youths or young adults, then you absolutely need to incorporate Snapchat into your marketing strategy.