Does the image that you use evoke anything?

    The images are widely used in all kinds of channels for visual communications. Good image attracts people to stop and discover what it intends to convey. Inappropriate image may cause incongruous impression and confusion about the entire content. How can images be helpful to visual communications?

Fauchon macarons, the top luxury dessert from Paris.

fauchon-macaron
Fauchon. Fauchon Macaron. Digital image. Fauchon Paris. Fauchon.com, 2016. Web. 21 Sept. 2016.

This picture must have evoked your desire to taste. The female charming light pink lips look like one of the delicious colorful Fauchon macarons. It makes people want to touch it with their lips and taste it with their tongues, doesn’t it? People probably are willing to buy some in order to try the most “beautiful taste” after they see this image. We can say that this image is perfectly used. 

 

WeChat, the most popular social media platform from China.

wechat
Wechat. Wechat. Digital image. Facebook. Facebook, 3 Sept. 2016. Web. 21 Sept. 2016.
In this picture, numerous people are standing hand in hand around a cell phone with the login page of WeChat apps which is one person facing the planet. The information, which this image intends to convey, is quite clear: people can chat with the entire planet and be tightly connected by using WeChat. While, it will be more attractive if the figures were in different colors that could indicate different ethnics and characters. Anyway, in the real world, more and more people around the world are using WeChat because of its powerful functions.

   

What images would you like to use? Share with us!

Author: Lea

Seneca SoMe Social Media Program