Yummy Chinese style steamed egg!

I took an Instagram video with my iPhone 6.

How to make yummy Chinese steamed egg? Watch here!

A post shared by Lei Dai (@leadailei) on

In this video, I used 14 cuts and an X-Pro II filter. Instagram video allows us to take the video less than 60 seconds with many cuts as we need and switch the camera back and front.

Instagram video is a practical tool and an ideal platform for brands. Brands can tell stories more vivid through it than static images. Instagram video integrates ads into engagement and attaches audience closely with brands.

Introduction to Snapchat for business purpose

Is your organization looking for a social platform to launch your social campaign? Are your products or services aiming at young people?

As a marketing channel, Snapchat is first a means of B2C marketing. Since the majority of Snapchat’s most passionate users are young people, those users also fall into one of the most major consumer demographics out there.

If your product or service is geared toward youths or young adults, then you absolutely need to incorporate Snapchat into your marketing strategy.





Will you SoMe?

Share two images created by me for SenecaSoMe.


SoMe Watch

Camera used: iPhone6

Platform used: Meitu App, which is a popular Chinese mobile editor for images.

Effects used: film filter and HDR. Film filter makes the image the effect as if is taken in the studio and blocks the income light. HDR makes the background dark to highlight the arm wearing the watch.


SoMe Suitcase

Camera used: iPhone6

Platform used: Pixlr Express, which is an online editor for images.

Effects used: focal and Ingrid effect. Focal makes the out-of-focus area blurred. Ingrid effect highlights the metal texture.

WordPress template

  1. CSS Modification

Theme 1: Twenty Sixteen

I modified three CSS selectors:

  • “color: #1a1a1a;” to “color: #686868”
  • “font-family: Merriweather, Georgia, serif;” to “font-family: arial;”
  • “font-size: 1rem;” to “font-size: 2rem;”

Then the appearance of the theme changed before and after.



Theme 2: Argent

Three CSS selectors modified:

  • “color: #404040;” to “color: #661717;”
  • “font-family: “Cabin”, Helvetica, sans-serif;” to “font-family: times new roman;”
  • “line-height: 1.7778;” to “line-height: 0.7778;”

The appearance changed as seen below:



  1. HTML Syntax

Unordered list

I made an unordered list under the first paragraph:


Then the text appearance changed:



Emphasis on a sentence

Let me emphasize “8 months” in bold.


Have a look at the result:



H1, H2 and H3 tags

We can also define some content with H1, H2 and H3 tags.


Observe the changes that occur:




A new class named .smdclass was defined:


Then apply it to one paragraph:


Check out the changes:



  1. Google Analytics code


  1. Disqus


Do you SoMe today?

 SenecaSoMe is a social media program at Seneca College. It helps students build essential social media knowledge and experience. SenecaSoMe is an ideal choice for people who hope to become the future experts in the field.

  Wish you enjoy the three shots were created by me for SenecaSoMe!


Want to discover a new flavor?Want to discover a new flavor?

  Rule of thirds is used. The white round SenecaSoMe badge stands out from colorful round candies of different sizes. Exactly as the pleasant flavor that candy brings us, we may benefit from SenecaSoMe if we enjoy discovering it. This picture was taken with iPhone6 by using Meitu app’s filter for food.


Not to confuse. Go through it, you will find the way!

  Social media logos dazzle the eyes. Just like playing a Rubik’s cube, everything will be much easier once the right way is found. The inspiration, a transparent SenecaSoMe temporary tattoo is placed in front of a screen full of logos, is that people will know how to well utilize all kinds of platforms to reach their goals with professional knowledge and skills. This picture was taken with iPhone6 by using Meitu app’s general filter.


I am listening to you. Do you want to hear my voice, too?

  People will focus on the SenecaSoMe badge, which is put between two headphones as if it is listening through a laptop. Listening is essential to engage with audiences. SenecaSoMe provides a two-way communication and is willing to share with people more about social media engagement than listening. This picture was taken with iPhone6 by using Meitu app’s Bokeh.

Ansoff Matrix & SWOT Analysis

    A brief explanation of Ansoff Matrix and SWOT Analysis with super easy-understanding infographics.

Tahilramani, Yashraj. Ansoff Matrix for Mcdonalds. Digital image. SlideShare. N.p., 31 Oct. 2014. Web. 09 Oct. 2016.
Kvrwebtech. SWOT Analysis. Digital image. KVR WEBTECH. N.p., 2015. Web. 09 Oct. 2016.


Does the image that you use evoke anything?

    The images are widely used in all kinds of channels for visual communications. Good image attracts people to stop and discover what it intends to convey. Inappropriate image may cause incongruous impression and confusion about the entire content. How can images be helpful to visual communications?

Fauchon macarons, the top luxury dessert from Paris.

Fauchon. Fauchon Macaron. Digital image. Fauchon Paris. Fauchon.com, 2016. Web. 21 Sept. 2016.

This picture must have evoked your desire to taste. The female charming light pink lips look like one of the delicious colorful Fauchon macarons. It makes people want to touch it with their lips and taste it with their tongues, doesn’t it? People probably are willing to buy some in order to try the most “beautiful taste” after they see this image. We can say that this image is perfectly used. 


WeChat, the most popular social media platform from China.

Wechat. Wechat. Digital image. Facebook. Facebook, 3 Sept. 2016. Web. 21 Sept. 2016.
In this picture, numerous people are standing hand in hand around a cell phone with the login page of WeChat apps which is one person facing the planet. The information, which this image intends to convey, is quite clear: people can chat with the entire planet and be tightly connected by using WeChat. While, it will be more attractive if the figures were in different colors that could indicate different ethnics and characters. Anyway, in the real world, more and more people around the world are using WeChat because of its powerful functions.


What images would you like to use? Share with us!

Strategy or Tactics: Macrocosmic or Microcosmic?

When we look up the word strategy or tactics in a dictionary, we almost will find they have similar meanings of plan and methods. Thus comes the confusion about strategy and tactics. What is the difference between them?


“The Brain”, Chris. The Art of War by Sun Tzu. Digital image. CAST A BIGGER.NET. CAST A BIGGER.NET, 17 June 2014. Web. 19 Sept. 2016.

Strategy is macrocosmic, while tactics are microcosmic. Michael Porter once defined,“ Strategy is the creation of a unique and valuable position, involving a different set of activities” (Sitompul, Donny. “What Is a Strategy? Michael Porter – Harvard Business Review.” SlideShare. Business, 30 Aug. 2014. Web. 19 Sept. 2016). Let us look into their difference in a simple way.


If strategy were brain, tactics would be body. Strategy is purpose-oriented, but tactics are mission-oriented. For example, the goal of my blog is to build up a brand of myself. To reach the goal, it needs 80% of my followers read each post, 50% retweet it and 20% comment on it. This is strategy. How could those percentages be accomplished? It is necessary to set up a clear profile, create nice posts with context and imagery, engage with people efficiently and post links on proper platforms. These actions are tactics.


Biehn, Sander. Strategy vs tactics. Digital image. Don’t Confuse Tactics for Strategy When Addressing Your Online Prospects. Thought Horizon, 9 June 2015. Web. 20 Sept. 2016.

If strategy were CEO, tactics would be department heads. CEOs who show great foresight make the trade-off in overall situation. They integrate all the resources and keep aware of politics, economy and competitors. They know how to manage different departments perform well together and make measurements. Department heads have specific tasks in a part of the whole process. They play the roles in different domains by using limited resources. They lead their professional teams in order to achieve their sub-goals.


If strategy were marathon, tactics would be supply depots. Strategy is long-term and relatively stable. Tactics are short-term and more flexible to environmental changes. A supermarket group, for instance, makes the strategy of gaining the highest turnover with lower margin in retail industry. What methods could it utilize to reach this long-term goal? There are probably seasonal and weekly promotions, free gifts and bonus activities and membership privilege. All these we can count as tactics which are shorter-term.


Good strategy meets S.M.A.R.T. objectives. Although strategy is the key importance to earn our success, tactics are indispensable. Just as Jeremial Owyang wrote,“ If you have strategy without tactics you have big thinkers and no action. If you have tactics without strategy, you have disorder” (Owyang, Jeremiah. “The Difference between Strategy and Tactics.” Jeremiah Owyang. Web Strategy, 14 Jan. 2013. Web. 20 Sept. 2016). They should work in tandem just as micro-flexibility with macro-control.